EZ Solutions Consulting Group – Marketing Consultant – IT Consultant – IT Development – IT Solutions

Whew. Talk about a delicate balancing act.

For seven years now, we’ve been watching Google walk a tightrope between being the keeper of the Android platform — on a software and ecosystem level — and being one of the companies competing for customers’ dollars when it comes to the hardware around that.

It’s an awkward position to be in, to say the very least. On the one hand, Google’s creating and maintaining software that companies like Samsung and Motorola then use to cook up their own Android-based goodies. On the other hand, Google itself is using that same software to create Pixel products that directly go after that exact same crowd — both on the consumer level and in the world of business.

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