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Google’s latest foray into the world of generative AI (genAI) is focused on the retail industry with custom chatbots, intelligent inventory assistants, and edge devices customized for retail businesses.

The retail-oriented chatbot and other features were announced Thursday ahead of the National Retail Federation’s annual convention. Google dubbed the chatbot a “conversational commerce solution,” designed to work with a user’s inventory data via websites or mobile apps. The idea is to provide businesses with an easy way to graft an AI-powered assistant — or salesperson — into existing points of sale. Google also noted the chatbot program can go from genesis to deployment in “a couple of weeks, versus months.”

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